There are two main types of ecommerce website templates that you should consider for your business ecommerce website. These are static or HTML templates and WordPress templates. We will take a closer look at both.

1. Static templates

The template static ecommerce website development refers to models that primarily use a combination of HTML and CSS to display the design and content of your ecommerce website. They also use JavaScript to add more features like a slideshow or form validation.

Static site templates have their own set of advantages and disadvantages.

Benefits of the static ecommerce website template

• Little to No Maintenance: Once your ecommerce website is live, there is no need to install updates or perform regular backups. In most cases, the initial backup is more than sufficient.
• Low requirements: Since static templates don’t use PHP or a database like MySQL, they can run on a cheaper server with little resource required. Which reduces hosting costs.

Disadvantages of static ecommerce website template

• No Updates: Unless you are familiar with HTML / CSS, static ecommerce website templates can be very difficult for newbies to update. This often results in hiring a developer even for simple tasks.
• No Additional Features: If your business is growing and you want to add a feature to your ecommerce website, such as a store, you will need to hire a developer to do it.
• Costs: Even though ecommerce website templates are quite affordable, they can quickly turn out to be quite expensive if you need a lot of changes and updates.

Now that you know the pros and cons of static ecommerce website templates, its worth mentioning in which contexts a static ecommerce website template is a good choice.

A static ecommerce website template is a great choice if you are absolutely sure that you don’t want to update, change, or add anything new to your ecommerce website. This is also the case if you know how to code and can easily make changes to your ecommerce website yourself.

Likewise, if you don’t have the time or resources to develop content for a corporate blog, then a static template is a better choice.

Here is a popular static ecommerce website template: Pillar. It has a built-in page builder to help you build a variety of html sites:

Pillar HTML ecommerce website template with Page Builder – available on Envoi Market.

2. WordPress templates

WordPress is a content management system (CMS).

A CMS such as WordPress is built with the programming language PHP and MySQL for the database. This contains all your data. This data is then dynamically displayed on the front-end of your ecommerce website via HTML / CSS and JavaScript.

WordPress is a content management system (CMS).

A CMS such as WordPress is built with the programming language PHP and MySQL for the database. This contains all your data. This data is then dynamically displayed on the front-end of your ecommerce website via HTML / CSS and JavaScript.

So there are more components built into a WordPress template compared to the standard site template. You access all these components and configure your site through the WordPress interface. You can also add plugins and manage your site. The biggest advantage of any CMS is the ability to update your ecommerce website from a user-friendly interface.

With that said, let’s take a look at the pros and cons of using WordPress.

Benefits of using WordPress

• Easy to Update: Thanks to an intuitive user interface, WordPress allows you to easily create or update pages on your site.
• Professional Templates: There are thousands of templates ready to use on your site. Most of these templates have a user-friendly interface to change colors, fonts, layout, and more with just a few clicks.
• Incredibly Powerful: WordPress has a huge library of plugins that allow you to further extend the functionality of your ecommerce website. You can add contact form, reservation system, photo gallery, etc.

Disadvantages of using WordPress

• Learning phase: Although WordPress is easy to use, most beginners take a while to get to grips with the software. However, the internet is full of useful resources focused specifically on WordPress.
• Maintenance: If you are using WordPress, it is extremely important to keep it up to date, along with any themes and plugins you have installed. You can do it yourself or use a managed WordPress host

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Avada is the best selling WordPress theme on Envato Market

WordPress is a great choice if you want to be able to easily update your ecommerce website whenever you want. If you plan to use content marketing as a strategy for growing your business, then WordPress is a better choice. Indeed, it allows you to start a business blog and grow your email list effortlessly.

Choosing the right ecommerce website template

WordPress web design templates and themes can save you time, money, and effort when building a ecommerce website. Choosing the right template for your site depends on many factors, many of which are discussed in this article.

You should choose the one which has an attractive design, great ease of use and includes all the features you need. This way, you can focus on growing your business, rather than spending too much time running your ecommerce website.

Be sure to check out the full site template offering for even more professional options.